Franchise Training Spotlight: Jaclyn Becker

Jaclyn Becker is the Director of National Franchise Sales at Unishippers and the force behind the company's dynamic logistics franchise training program. In this Q&A, she shares what makes the Unishippers franchise model stand out, from its supportive sales culture to its unique structure and long-term growth potential.

With infectious energy and deep experience in sales, Jaclyn also dives into how new owners are trained, supported and empowered to succeed in this one-of-a-kind sales opportunity. Whether you're brand new to logistics or an industry pro, Jaclyn breaks down exactly why Unishippers is the smart move for motivated sales professionals!

Can you tell us about your team and how you support new franchise owners as they're starting out?

I give full credit to my team members. They're absolute rock stars. What makes them special is that they've all been in the sales role themselves. They've built books of business, made the calls and closed deals. So, when a new Unishippers franchisee signs on, we're really in the trenches with them. That includes making dials, finding leads, running sales meetings and showing what success looks like using the sales playbook that's worked for 30+ years. We focus on finding value beyond price and building long-term customer relationships.

And our team is truly invested in every franchise training journey. Their incentives are tied to the growth of each owner, so we're fully aligned and committed to helping them scale quickly.

What makes the Unishippers franchise model different from others in the logistics space?

What really sets us apart is our focus on the ideal customer profile, which is small to mid-sized businesses. That's who we're built to serve, and it just so happens that our Unishippers franchise owners are small to mid-sized business owners themselves. That creates a like-minded connection right out of the gate.

From there, we focus on qualified leads — businesses with meaningful shipping volume — and we sit down with decision-makers, often the owners themselves. That's a big differentiator. Many competitors don't meet with executives or business owners, but we do.

And we don't just talk about shipping. As part of our logistics franchise training, we teach franchisees how to go above and beyond. We explore other departments like accounting, sales, purchasing and customer service to uncover operational improvement opportunities for the shipper. That's how we deliver value beyond price and create long-term partnerships.

You mentioned several layers of training. What does that look like from day one?

When someone joins the Unishippers franchise network, they can expect a full training roadmap. It starts with our new owner franchise training, which is a weeklong course that covers everything from product knowledge to cash flow management and the sales process.

Then there's our sales training that would be more for a brand-new sales executive. It's virtual and in-person training, and the goal is to sharpen sales skills, build confidence and prep them to qualify leads and book appointments with business owners. So, that's basic sales training and that happens in the first six months on the job.

After about 18 months, when they've built a solid customer base, they're invited to Level 2 sales training. That training goes deeper into running meetings, setting expectations and closing deals with a focus on value beyond price.

Top performers can also earn a spot in our Elite Sales Training. It's invite-only and workshop-style, and designed to help experienced reps think bigger, work referrals and scale their book of business. It's all part of what makes our sales opportunity and logistics franchise experience truly next level.

What would you say to someone who's on the fence about owning a Unishippers franchise?

You don't need logistics experience to succeed with a Unishippers franchise. Many of our most successful owners come from finance, healthcare or completely unrelated industries. What we're really looking for is that entrepreneurial mindset. People who are competitive, coachable and ready to sell. If you follow the playbook and commit to the process, you'll be in great shape. We've done the sales job ourselves, and we know what works.

In the end, this is a true sales opportunity. If you're willing to make the calls, meet with other small to mid-sized business owners and focus on delivering value beyond price, you'll find success. We'll teach you everything else along the way.

You mentioned sales experience. How important is that in this role?

It's everything. This is a sales franchise. We don't own trucks or inventory. Success depends entirely on people going out, making calls, having conversations and building relationships. That's how we create value through our relationship with UPS^® and freight carriers.

We make that path clear through our proven training, and back you with a strong support and operations team. But at its core, this is a sales opportunity. If you're excited about growing a book of business, connecting with SMBs and delivering real value, this is the right logistics franchise for you.

You just wrapped up Unishippers' first-ever sales manager training. What was the experience like?

It was awesome! We called it our Sales Manager Mastermind, and it really lived up to the name. We brought in top sales managers from Unishippers franchises across the country for a workshop-style session focused on sharing best practices, learning from each other and elevating performance.

The vibe was super collaborative. We covered everything from hiring strategies to what the first 30, 60 and 90 days should look like for new team members. We even dug into personality insights, how sales leaders are wired and how that translates into managing and motivating their teams effectively.

It was a real deep dive into how to build strong teams, support professional and personal growth and have the right conversations — even the tough conversations when they are needed.

This kind of logistics franchise training is a huge value-add for any Unishippers franchise owner. It's all about continuous learning, sharing wins and growing together. That's the beauty of our franchise program.

What's the culture like at Unishippers? Are franchise owners encouraged to collaborate?

Absolutely! Our culture is one of the things that makes the Unishippers franchise network so special. From day one, new owners join a "signing class" and stay connected through biweekly calls. It's like a built-in support group starting together on the same path.

Beyond that, we have franchise peer groups. These are small groups led by experienced owners who meet monthly to share what's working and help each other grow. Whether someone's brand new or has been in the system for 20 years, the collaboration is real.

We also host regional sales meetings and national conferences, where franchisees connect, learn and network. Our culture is competitive in the best way. We have contests, awards and an all-inclusive trip to Mexico for top performers.

Through it all, there's a strong "rising tide lifts all boats" mentality. Everyone in the franchise system wants to see each other win. The support, shared ideas and community-driven mindset are built into everything — from logistics franchise training to ongoing success.

What do you say when someone asks, "Why Unishippers?"

I love that question! I truly believe we've captured lightning in a bottle at Unishippers. The logistics franchise model is structured to set owners up for success and give them options. Whether you're in it to build a legacy, retire early or just because you love the thrill of sales, the franchise training and support make it all possible.

What's also unique is the power of our partnerships. As a Unishippers franchise owner, you can tap into UPS and top national freight carriers to serve other small to mid-sized businesses. You're offering a solution every company already needs — shipping. We're not selling something optional. We're improving the process they use daily.

And we're the single point of contact for everything. That includes envelopes across town to pallets across the country. That all-in-one value is rare. When franchise owners follow our playbook and commit to the process, they see the value. That's the kind of sales opportunity we offer.

Interested in logistics franchise ownership? Contact Unishippers today!

Unishippers offers industry-leading support and solutions for SMB customers across the country through the care and passion of our franchisees. With uncapped growth and earning potential, low startup costs, improved work/life balance, reputable carrier network and more, a Unishippers franchise investment will allow you to take your sales career into your own hands. Connect with us to get started on your franchise ownership journey today!